Ask which of your clients need support
One message to the AI and you'll know exactly who's had a rough week, who's smashing it, and who needs a check-in. And the best part, it takes literally seconds.
The easiest way for PTs & online coaches to keep their clients on track
CalCoach is built around one thing: keeping your clients tracking. Even the ones who could never stick to it before are now logging consistently – and finally getting results.
Used by coaches at
Join our next live demoAnd get your free trial extended to 30 days
See exactly how CalCoach fits your coaching business.
Made for CoachesBy Coaches
"CalCoach is a no-brainer for coaches. You buy back time, stop chasing client updates, see every stat in one place, and create real accountability without the faff."
For Coaches:
For Coaches
See which clients are off-track at a glance
Your dashboard flags clients who are behind on calories, logging less frequently, or missing habit targets – before they quietly quit.
Deep dive to see exactly where they fell off
Click into any day for a full food diary, meal timing, macro breakdown, and habit adherence. No more "I think I was around my calories" guesswork.
Set daily calories and habits per client
Set individual nutrition targets and custom habits to monitor water intake, sleep targets and step goals. Then, clients can get 24/7 support for them without you having to lift a finger.
Create and share custom reports in seconds
Generate a beautifully formatted PDF report for any client covering any time period, showing their macros, habits, and progress. Share it in one tap – no spreadsheet required.
Friendly nudges keep clients on track
CalCoach automatically reminds clients to log before they break their streak. You can also send custom notifications, instantly, to one or many clients at once.
Send direct messages to your clients
Drop into any client conversation, suggest what to ask Cal, and Cal responds to you both. A powerful way to keep clients reminded they're never doing this alone — no personal number needed.
Visualise client performance with charts
Weekly and monthly trend graphs for weight, calories, protein, steps, and consistency score. Show clients they're making progress, even when it doesn't feel like it.
Run challenges to attract new clients
Set up a public challenge, promote it to your audience, and convert participants into paying clients. Challenges are a proven lead-gen tool built right into CalCoach.
List yourself on our coach finder for free
CalCoach users searching for a coach can find your profile on our directory. Free listing, zero commission, no paid ads required – and this will be the case forever for coaches using CalCoach.
For Your Clients
For Your Clients:
Tracking so easy, clients don't give up
Voice note, photo, or one tap to re-log. Your clients log in under 60 seconds a day – which means they ACTUALLY do it, every day.
Ask Cal, your AI nutrition coach, to do anything
Clients can ask Cal anything – "what should I eat before training?", "I'm going out tonight, what's a good choice?" – and get personalised, goal-aware answers instantly.
Create meal plans and recipes instantly
One tap generates a week of meals that match macro targets, dietary preferences, and the client's lifestyle. You can even assign your own meal plans to multiple clients at once.
Challenges make healthy eating a multiplayer game
Step challenges, protein goals, logging streaks – clients compete on a leaderboard and motivate each other to stay consistent. Engagement and retention go through the roof.
Sync exercise and steps from your smart watch
Apple Health, Garmin, Whoop, Apple Watch – CalCoach pulls in activity data automatically so calories are always in context. No manual entry needed.
Hundreds of healthy recipes to discover
Every CalCoach user enjoys unlimited access to our continually expanding library of healthy recipes, completely free. Logging is effortless too: just screenshot a recipe, upload it, and it's instantly added to your food diary.
Track weight and body composition over time
Progress charts for weight, body fat, and measurements. Visual momentum keeps clients motivated even on slow weeks when the scale refuses to move.
Review every client from your laptop or iPad in under 2 minutes
Screen share your dashboard on client check-ins, hide anything you don't need to show, and keep full visibility across your entire roster – without opening a spreadsheet.
What our clients say
Real messages from coaches using CalCoach every day.
…and what their clients say
Feedback from the people logging, learning, and making progress every day.
"When I started tracking with CalCoach, I was shocked to learn that I was only consuming about half the protein I should have been."
Ready to finally keep every client on track?
From just £1.95 per client per month.
Join our next demo
We run a free 30-min demo every Wednesday & Friday. Real product, real coaches, real Q&A. Attendees get an extended 30-day trial.
Start 14-day free trial
No card required. Onboard your first client in 10 minutes. Full access to every feature — AI assistant, challenges, PDF reports, everything.
No card required · Cancel any time · Setup in 10 minutes
Questions coaches ask...
No. CalCoach is the nutrition layer — it sits alongside Everfit, Trainerize, My PT Hub, or whatever you use for training. Your clients keep the training app; they add CalCoach for food logging and nutrition guidance.
You pick the tier that matches how many clients you coach, or you walk away. The feedback we're getting is absolutely unbeleivable so we aren't here to sell you on it, you either love it or we aren't for you.
10 to 15 minutes to get your account set up and your first client onboarded. Most coaches have 5+ clients active inside their first hour. If you want help, we runs weekly webinars where you can ask questions, and we aim to reply to support emails as soon as we see them.
This is the whole point behind the app, to do absolutely everything we can to make sure they do. We've found having the chat interface and voice logging alone closes 80% of the 'I won't track' objections. Clients who'd never touch MFP either due to time or technical understanding log consistently on CalCoach because it takes under 60 seconds. See it yourself in our live demo.
Yes. As well as the mobile app, we've also build a full PT dashboard for your browser so you can see everything you need to side-by-side, which is also perfect for sharing on your client video calls.
Founded by Jack (former online coach and qualified PT) and Mike (10+ years in tech), we use CalCoach ourselves with real clients. Every feature has been tested against actual coaching workflows and we're forever asking our clients what they want us to add next.