Life-changing results
Training alone only goes so far. When members finally get their nutrition right, the results they want happen much easier.
4kg in 3 weeks
Lost by a member at Holistic Gym, qualifying her for IVF.
10 free spots, to start October
Run a free 30-day nutrition challenge with your members
The easiest way to improve member results, increase engagement, and grow revenue.
Helping members get results at…
Why do the challenge?
Increase revenue
Nutrition becomes something you sell, not something you give away, and members who get results stay members for longer.
+$10 per head
Added to challenge revenue at F45 West Edinburgh.
Improve engagement
Leaderboards give the whole gym something to talk about every day, inside class and outside it.
30% → 80%
Member engagement at F45 Glasgow West End.
Challenge timeline
Weeks 1–2
Onboarding
We get everything ready before the challenge starts.
- Challenge setup
- Member onboarding
- Coach onboarding
- Launch support
Weeks 3–6
The challenge
What your members actually do for 30 days.
Voice note, photo, or one tap to re-log. Your members log in under 60 seconds a day, which means they actually do it, every day.
Members can ask Cal anything. "What should I eat before training?" "I'm going out tonight, what's a good choice?" They get personalised, goal-aware answers instantly.
Progress charts for weight, body fat and measurements, with calories always in context as steps and workouts sync automatically from their watch.
Step challenges, protein goals, logging streaks. Members compete on a leaderboard and motivate each other to stay consistent for all 30 days.
Weeks 7–8
Review
We show you exactly what the challenge did for your members.
- Members complete feedback
- We prepare your challenge report
- We review the results together
You get two months of CalCoach free, enough time to onboard members, run the challenge and review the results properly.
We handle the work, you enjoy the results
What we handle
- Build and launch the challenge
- Get every member set up on the app
- Unlock the full platform for your gym
- Train your coaches on the dashboard
- Handle anything technical
- Answer your members’ questions
- Report on how the challenge performed
- Review the results with you at the end
All you do
- Invite your members in one message
- Celebrate their wins
We do everything for you, so you can spend your time focussed on your members and your gym.
5 min dashboard demo
Your clients get the app. You get a full coaching dashboard.
Built for coaches and gym owners, it gives you one simple place to manage every member and make day-to-day coaching as simple as possible.
Loved by coaches and members
“CalCoach has been fantastic for member results and engagement. We've never had a nutrition app where we could run a club-wide challenge and get everyone involved. One member lost 4kg in 3 weeks! It's incredibly easy to use as a coach too.”
Sam Keane & Joe EmmetOwners • Holistic Gym
“CalCoach made nutrition part of our membership for the first time. Our clients get monthly 1-to-1 feedback with more detail than ever, members are seeing better results, and retention is stronger as a result.”
Ben & LloydOwners • M3 Perform
“CalCoach makes food tracking incredibly simple, with an intuitive system that's easy to personalise around our members' training and goals. The built-in AI fills the gaps that apps like MyFitnessPal miss.”
Dean & RickOwners • Urban Reform
“Community has always been at the heart of F45. Using CalCoach challenges, we run protein challenges that keep members accountable, engaged and talking about nutrition every day.”
Grant GibsonOwner • F45 West Edinburgh
You’ve nothing to lose!
"We’re on hand seven days a week for the whole pilot, looking after your members alongside you. Best case, you’ve solved the one problem every gym has, supporting members outside the gym. Worst case, you walk away in December having paid nothing at all."
Jack & MikeCalCoach Co-founders
Only 10 spots
Reserve one of the 10 free challenges
After these are filled, CalCoach will only be available with our money-back guarantee.
- Two months of CalCoach, completely free
- We set up and launch the whole thing
- Applications close at the end of September