Member results
Training alone only goes so far. When members finally get their nutrition right, the results they want happen much easier.
6kg in 6 weeks
Lost by one of Scott’s members at F45 Stockbridge.
Run your October challenge with CalCoach
A 4-month pilot for F45 studio owners. We work with you to add revenue, save your coaches hours every week, and get your members more engaged, with better results.
Already helping members get results at…
Why run the pilot?
Add revenue
Challenges improve results on their own. One of our F45 studios went further and combined theirs with 1-to-1 support: Challenge Plus. You set the price and keep 100%.
+$10 per head
Added to Grant’s challenge revenue at F45 West Edinburgh.
Improve engagement
Leaderboards, habits and steps give the whole studio something to talk about every day, inside class and outside it.
30% → 80%
Member engagement at Stacey’s studio, F45 Glasgow West End.
Pilot timeline
From 14 Sept
Onboarding
We get everything ready before your October challenge kicks off.
- Challenge setup
- Member onboarding
- Coach onboarding
- Launch support
October
The challenge
What your members actually do during the challenge.
Voice note, photo, or one tap to re-log. Your members log in under 60 seconds a day, which means they actually do it, every day.
Members can ask Cal anything. "What should I eat before training?" "I'm going out tonight, what's a good choice?" They get personalised, goal-aware answers instantly.
Progress charts for weight, body fat and measurements, with calories always in context as steps and workouts sync automatically from their watch.
Step challenges, protein goals, logging streaks. Members compete on a leaderboard and motivate each other to stay consistent for all 30 days.
20–30 Nov
Review & plan
We go through how the challenge went and plan your next one together.
- Wrap-up call on the results
- What worked and what to change
- Plan your next challenge
December
December on us
Carry on into January and December is free: full access at no extra cost.
- Full platform access all month
- Members on track at Christmas
- Gym licence from January
$270 covers the full 4-month pilot. Every challenge participant and any other member you want on the platform, with no per-head fees. At a typical 40-person challenge that is about $1.70 per member per month, with every person added after 40 completely free.
We handle the work, you enjoy the results
What we handle
- Challenge set-up, templates and launch support
- Full platform for every participant: nutrition, exercise, habits, steps, leaderboards
- Coach dashboard for the studio throughout
- Train your coaches on the dashboard
- Handle anything technical
- Answer your members’ questions
- Midpoint and wrap-up review calls
All you commit to
- Onboard every challenge participant to the app before kick-off, by sending one message to your group
- Promote the challenge to members (launch announcement, in-studio and social)
- A short midpoint review call and a wrap-up call in the final week
We handle the platform. You keep the members moving.
5 min dashboard demo
Your clients get the app. You get a full coaching dashboard.
Built for coaches and gym owners, it gives you one simple place to manage every member and make day-to-day coaching as simple as possible.
Loved by coaches and members
“Community has always been at the heart of F45. Using CalCoach challenges, we run protein challenges that keep members accountable, engaged and talking about nutrition every day.”
Grant GibsonOwner • F45 West Edinburgh
“F45 gives you all the tools you need to become the best version of yourself. CalCoach takes it to the next level with detailed tracking, personalised guidance and accountability every step of the way. You can't out-train a bad diet, and nutrition is a key part of it.”
Stacey SomervilleOwner • F45 Glasgow West End
“The nutrition side of our 45-day challenges has always been a bit of an issue for us. With CalCoach we could finally track it and hold members accountable to their nutrition goals, and it enhanced their overall results across the 45 days.”
Scott MarlowOwner • F45 Stockbridge
“CalCoach has been fantastic for member results and engagement. We've never had a nutrition app where we could run a club-wide challenge and get everyone involved. One member lost 4kg in 3 weeks! It's incredibly easy to use as a coach too.”
Sam Keane & Joe EmmetOwners • Holistic Gym
Our personal guarantee
"We’re on hand 7 days a week for the whole pilot, looking after your members alongside you. If your members don’t love it then we’ll refund the pilot cost."
Jack & MikeCalCoach Co-founders
First 20 studios only
Apply for the October F45 pilot
Special introductory offer for the first 20 F45 studios. Pilot pricing is exclusive to this October challenge group.
- $270 for the full 4-month pilot, unlimited participants
- Platform access from 14 September to 31 December 2026
- Money-back if the challenge doesn’t deliver