Questions F45 owners ask about the CalCoach October pilot

Question 1

Why should I run the pilot?

Accepted Answer

Three things usually make it worth it. The first is revenue: Challenge Plus lets you sell 1-to-1 coach support on top of challenge entry, at a price you set, and you keep all of it. The second is results. Nutrition is where most studios lose people midway through a challenge, and when members finally get it right the transformations they joined for start showing up and they credit your studio for them. The third is engagement: leaderboards, habits and step challenges give the whole studio something to talk about every day, in class and in the group chat.

Question 2

What is Challenge Plus?

Accepted Answer

Challenge Plus is a premium tier you sell on top of the challenge. Standard entry gets a member full CalCoach access. Challenge Plus adds a weekly 1-to-1 check-in from one of your coaches, who can see that member’s whole week of food, habits, steps and weight, and review it in about 30 seconds on the dashboard. You set the price and keep 100% of it. In our F45 pilot, Challenge Plus is where most of the extra revenue came from, and those members got the best results.

Question 3

How does this fit with the nutrition side of our 45-day challenge?

Accepted Answer

It sits underneath what you already run. Members keep following your challenge rules and your programming. CalCoach is where the food actually gets logged, where they can see whether they hit their targets, and where your coaches can spot who is drifting in week three rather than finding out at the final weigh-in. Most studios run it as the tracking and accountability layer of the challenge they already sell.

Question 4

What do my members get from this?

Accepted Answer

Full CalCoach access for every challenge participant: nutrition and exercise tracking, habits, steps and studio leaderboards. Logging takes seconds by voice, photo or barcode, and Cal answers nutrition questions using their goals and food diary. In our previous challenges, that is what has delivered the one thing members really want, a transformation they can see.

Question 5

Can I add my coaches and staff?

Accepted Answer

Yes. We know you often have 5-10 coaches working in your studio, so you can add your whole team to one platform at no extra cost. You can also assign specific coaches to specific members, so each coach owns the 1-to-1 accountability for their own group rather than everyone dipping into the same list. We train your team on the dashboard as part of set-up.

Question 6

How many of my members can take part?

Accepted Answer

Unlimited. The £199 covers every challenge participant plus any other member you want on the platform during the pilot, so there is no reason to cap it at the challenge cohort. Extra sign-ups cost you nothing.

Question 7

What does the pilot cost?

Accepted Answer

£199 per studio for the full 3.5-month pilot. No per-head fees, no set-up fee, nothing else to pay during the pilot. At a typical 40-person challenge that is about £1.50 per member per month, and every member you add after that is completely free.

Question 8

What if it doesn’t work?

Accepted Answer

Then you don’t pay. Onboard your participants, promote it to your members, and if you’re still not happy with what the pilot did for your studio, we’ll refund the £199 in full. No forms, no argument, just a wrap-up call so we understand what didn’t work.

Question 9

What does my studio need to commit to?

Accepted Answer

Three things, and none of them are admin. Every challenge participant needs onboarding to the app before kick-off. The challenge needs promoting to your members: a launch announcement, something in the studio and something social. And we need two calls with you: a short review at the midpoint and a wrap-up in the final week.

Question 10

What happens when the pilot ends?

Accepted Answer

Full access continues through to the end of December at no extra cost. In January we decide together whether to run your next challenge on CalCoach, and if you carry on we move you onto a gym licence. Pilot pricing is exclusive to the October challenge and this first group of 20 studios.

Question 11

Is this only for F45 studios?

Accepted Answer

Yes. This introductory offer is for the first 20 F45 training studios running an October 2026 challenge.

Question 12

How is CalCoach different from other nutrition apps?

Accepted Answer

MyFitnessPal and the apps like it were built for one person tracking alone, with nothing for the studio around them. CalCoach is built the other way round: club-wide challenges, leaderboards, a coach dashboard and challenge reporting all come as standard, so nutrition is something your studio runs rather than something members do on their own. That is also why they stay with it. It becomes a team game with your coaches involved, not a food database they quietly abandon in week two.

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Questions F45 owners ask