CalCoach for Gyms
Your members don't fail because of training, they fail because of what happens outside the gym.
Fix it with automated nutrition coaching – and add £1,000 to £5,000+ in additional monthly revenue.
The entire industry focuses on working out, but "80% of results actually come from what you eat."
Healthline, 2024
Your members get a few hours of training per week.
The other 160 hours? That's where results are lost.
That's lost results, lost engagement and lost revenue.
Give every member a nutrition coach — 24/7
CalCoach gives every member daily accountability through simple food logging, personalised guidance, and built-in challenges.
Launch a free 30-day nutrition challenge in your gym
Get your members tracking, competing, and seeing results — without adding any work to your team.
Better for your gym. Better for your members.
Add £1,000+ per month through nutrition challenges and 1-to-1 coaching upsells
Members see better results — so they stay longer
Replace hours of nutrition coaching with minutes
Members log food, compete, and stay active daily
Members stay accountable and win, every day
Simple food logging, instant feedback, and daily guidance keep members engaged outside the gym.
Your coaches manage every member in under 2 minutes per week
No manual check-ins. No spreadsheets. Just clear insights and quick actions.
See how gyms are increasing retention and generating new revenue with CalCoach
"Community has always been at the heart of F45. Using CalCoach challenges, we run protein challenges that keep members accountable, engaged and talking about nutrition every day. It's finally allowed us to bring that same team energy into nutrition, without adding admin."
"CalCoach made nutrition part of our membership for the first time. Our clients get monthly 1-to-1 feedback with more detail than ever, members are seeing better results, and retention is stronger as a result."
"CalCoach makes food tracking incredibly simple, with an intuitive system that's easy to personalise around our members' training and goals. The built-in AI fills the gaps that apps like MyFitnessPal miss, helping our clients get far more help with their nutrition."
"CalCoach has been fantastic for member results and engagement. We've never had a nutrition app where we could run a club-wide challenge and get everyone involved. One member lost 4kg in 3 weeks! It's incredibly easy to use as a coach too."
Simple, flexible pricing
From £1.44 per member — most gyms make 5–10x this back through improved retention and added revenue.
for 1-100 members
Start with a free 30-day challenge – zero commitment
Launch your first nutrition challenge this week
No risk. No setup. Just results your members will notice.
- 1Book a quick demo15 minutes. We'll walk you through everything.
- 2Choose your trial groupPick up to 30 members to take part.
- 3We set everything upChallenge, leaderboard, AI coaching — all handled for you.
- 4Members track, compete, and see resultsReal engagement and accountability from day one.
- 5Continue only if it works for your gymNo obligation. No awkward conversations.