What is CalCoach?

The short answer

CalCoach is a nutrition coaching app built for personal trainers, online coaches, and gyms in the UK. It adds a nutrition layer on top of existing training platforms like Trainerize or Everfit rather than replacing them. Clients use it to log their food by voice, photo, or text in under a minute. Coaches use the dashboard to see every client's food diary, macros, and habits — and to send reports, nudges, and run challenges. An AI nutrition coach called Cal is built into the client app, providing 24/7 answers and encouragement.

In a single sentence: CalCoach is the nutrition layer for coaches and gyms — voice and photo food logging clients actually use, an AI nutrition coach, and a dashboard that removes the admin.

Who is CalCoach for?

Personal trainers and online coaches

Most personal trainers know that nutrition accounts for the majority of their clients' body composition results. The problem is that manually tracking client food, sending meal plans by email, and chasing clients to log is incredibly time-consuming. CalCoach solves this by giving coaches a single dashboard where every client's food diary, macros, and progress is visible in real time. Coaches can send PDF reports, nudges, and run group challenges — all without copying data between apps.

CalCoach works alongside Trainerize, Everfit, and My PT Hub — not as a replacement. Coaches keep their programming and check-in workflows, and add CalCoach as the nutrition layer on top.

Gyms

Gyms use CalCoach to run member-wide nutrition challenges and provide 24/7 accountability without hiring a nutritionist. The gym plan includes 5 coach accounts, a member dashboard, and a free 30-day nutrition challenge to get started. Gyms that run regular challenges report higher retention and a new recurring revenue stream from members who stay subscribed to the nutrition service.

Clients and members

For the end client, CalCoach is a nutrition app that connects them to their coach or gym. They log food by saying it aloud ("chicken breast, rice, and a handful of peas for lunch") or taking a photo of their meal, and Cal — the built-in AI nutrition coach — handles the analysis. Cal answers nutrition questions, provides daily encouragement, and flags when the client is consistently under on protein. Clients who know their coach can see their log log more consistently.

What makes CalCoach different?

Nutrition layer, not a training app replacement

CalCoach does not try to replace Trainerize, Everfit, or any other training platform. It does one thing well: nutrition. This is the nutrition-layer model. Training software handles programming and check-ins. CalCoach handles food. Clients run both apps side by side, and coaches see both dashboards. There is no double entry and no confusion about which app to use for which purpose.

Voice and photo logging — under 60 seconds

The most common reason clients stop logging is that manual database-search logging takes too long. CalCoach solves this with voice logging ("I had a bowl of porridge with blueberries this morning") and photo logging (take a picture, let Cal identify and log it). Most clients can log a full meal in under 60 seconds. Fewer barriers to logging means more consistent data and better coaching outcomes.

Cal — the AI nutrition coach

Cal is the AI nutrition coach built into every client's CalCoach app. Clients can ask Cal nutrition questions at any time of day ("what should I eat before a 10k run?"), get feedback on their food diary ("you've been under on protein for the last three days — try adding Greek yoghurt to your afternoon snack"), and receive encouragement when they're on track. Cal is available 24/7, which means clients get support even when their human coach is unavailable.

Coach–client accountability dashboard

Every coach gets a browser-based PT dashboard. From there they can see every client's: daily food diary and macro breakdown, recent photos and voice logs, streak and consistency data, weekly trends, and any messages with Cal. Coaches can send nudges, generate PDF reports, and run group challenges from the same interface. No more emailing screenshots or asking clients to summarise their week — the data is already there.

Challenges

Coaches and gyms can run nutrition challenges directly from CalCoach. Challenges have their own leaderboard, group check-in feed, and milestone notifications. They are one of the most effective tools for generating new coaching leads and keeping existing clients engaged.

What CalCoach integrates with

CalCoach syncs with: Apple Health, Garmin, Whoop, and Apple Watch. This means calorie burn, step count, and activity data can be factored into the client's daily targets. The coach dashboard reflects this adjusted data.

How much does CalCoach cost?

Coach pricing is per active client per month. The tiers start at £39/month for up to 10 clients and £99/month for up to 40. This works out to between £1.86 and £3.90 per client per month. There is a 14-day free trial with no card required and an Early Bird pricing period with 25% off for the first 6 months. Gym pricing starts from £144/month for up to 100 members.

→ See full pricing and trial details

How to get started

1. Start a free trial at app.calcoach.com/pricing (no card required, 14 days).
2. Set up your coach profile — takes about 10 minutes. Add your logo, bio, and macro targets.
3. Invite your first clients — they download the CalCoach app, accept your invite, and you're connected.
4. Onboard with a short call — walk them through voice and photo logging. Most clients are logging confidently within 24 hours.
5. Check your dashboard daily — no chasing required. You can see who's logged and who hasn't, and send nudges in one click.

Gyms can book a demo call to discuss the Licence or Hybrid plan for their membership.